TradeTribe
Trade Tribe is a new business venture. The concept is to launch a website to provide real-time connectivity between the customer and tradespeople. Like the Uber of trades. In order for the business to become successful and make an impact in the marketplace, we needed to develop a brand identity that encapsulates their vision for the business, its personality and its values. It was crucial to gain stand out in a boring and uninspiring landscape. Trade Tribe must come across as authoritative, confident, unique and trusted.
